This is the third paper in a series, Kicking Bad Habits, on how people can be encouraged to adopt healthier behaviour. Information-based health campaigns are a major part of the government's health promotion strategy. A £75 million marketing programme has been recently announced to encourage healthy behaviour in children. This ...
Unhealthy behaviours - smoking, alcohol misuse, poor diet, lack of exercise - lead to ill health, with resulting costs to individuals, to the NHS and to society as a whole. PCTs are expected to commission support to help people change their behaviour to adopt healthier lifestyles - but what should ...